DESTINED FOR DISTINCTION
 

Privacy Policy — Destined for Distinction

Last updated: February 19, 2026

This Privacy Policy explains how Destined for Distinction (“we,” “us,” “our”) collects, uses, discloses, and safeguards personal information when you visit destinedfordistinction.com (the “Website”) or use our online services, including our internal booking portal (the “Services”).

This Privacy Policy is intended to reflect Canadian privacy expectations, including the consent-based approach set out in the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy principles where relevant.

1) Scope

This Privacy Policy applies to personal information collected through:

  • the Website and its pages;
  • our internal booking portal and any related client account area;
  • contact forms, intake/assessment forms, and service enquiries;
  • payments made through the Website or related processes; and
  • communications with us (email and other channels you use to contact us).

This Privacy Policy does not replace any separate privacy notices you may receive where a regulated professional relationship applies, or where specific record-keeping rules may apply to services you receive.

2) Definitions

  • Personal Information: information about an identifiable individual (e.g., name, contact details, booking details).
  • Sensitive Information: information that is more sensitive by nature (e.g., information you provide in an intake/assessment form).
  • Service Providers: third parties that help us operate the Website or deliver Services (e.g., hosting, security, analytics, payment processors).

3) Personal information we collect

A) Information you provide directly

Depending on how you use the Website and Services, we may collect:

  • Contact information: name, email address, phone number.
  • Booking and service information: appointment requests, scheduling preferences, service selection, availability, and related notes you choose to provide.
  • Intake/assessment information: information you submit through forms (this may include sensitive information).
  • Account information: username, password (stored in encrypted/hashed form), and account settings.
  • Payments and receipts: payment status, transaction references, payer name/email (as applicable), invoice/receipt details, and amounts paid.

B) Information collected automatically (Website and security logs)

When you access the Website, we may collect:

  • Device and browser data (browser type, operating system, device type);
  • Usage data (pages viewed, referring pages, interactions);
  • Log data (IP address, date/time stamps, error logs) used for security, abuse prevention, and troubleshooting.

C) Cookies and similar technologies

We may use cookies and similar technologies to:

  • enable core Website functionality;
  • support security features (including fraud/spam prevention);
  • remember preferences; and
  • measure performance for blogs and advertising (see Section 7).

You can manage cookies using your browser settings. Blocking certain cookies may affect Website functionality.

D) Embedded content and third-party features

Some pages may include embedded content (e.g., videos or social feeds). Embedded content from other websites behaves as if you visited those websites directly and may collect data, use cookies, and track interaction under their own policies.

4) How we use personal information

We use personal information to:

  • provide, operate, and improve the Website and Services;
  • process bookings through our internal booking portal;
  • respond to enquiries and provide support;
  • deliver services and related administrative communications;
  • process payments and issue receipts;
  • maintain site security, prevent spam/fraud, and troubleshoot;
  • measure performance for blogs and advertising (analytics); and
  • meet legal, regulatory, and professional obligations.

We do not sell personal information.

5) Consent (Canada)

We generally collect, use, and disclose personal information with your knowledge and consent, except where permitted or required by law.

You may withdraw consent by contacting us (see Section 13). Withdrawal of consent may limit our ability to provide some Services (for example, if we can no longer use the information required to schedule or administer services).

6) Payments (PayPal and Interac)

We use third-party payment methods:

  • PayPal (online payment processing); and/or
  • Interac e-Transfer (payment transfer method).

What we receive/retain: We may receive and store payment confirmations and administrative payment details such as payer name, payer email, transaction reference/ID, amount, date, and the related invoice/receipt information.

What we do not store: We do not intentionally store full payment card numbers. When PayPal is used, payment card handling is performed by PayPal under its own terms and privacy practices.

7) Analytics and advertising (blogs and advertising only)

We use analytics only to:

  • understand readership and performance of blog content; and
  • measure and improve advertising effectiveness (e.g., campaign performance and conversions).

Analytics tools may use cookies or similar technologies to collect information about how visitors use the Website. This may include pages visited, time on page, referral source, and general device/browser information.

Your choices: You can control analytics-related cookies through your browser settings, and you can use privacy controls offered by certain platforms (where available) to limit tracking.

8) When we disclose personal information

We may disclose personal information in the following situations:

A) Service providers (processors)

We may share personal information with Service Providers that help us operate the Website and Services, such as:

  • website hosting and infrastructure providers;
  • security, performance, and spam-prevention services;
  • email delivery and communications tools (for service/admin messaging); and
  • analytics providers (limited to blogs and advertising as described above).

Service Providers are given access only to the information needed to perform their functions and are expected to protect it.

B) Legal and safety requirements

We may disclose personal information where required to comply with applicable law, lawful requests, court orders, or to protect rights, safety, and security (including investigating fraud or abuse).

C) Business transactions

If we are involved in a merger, acquisition, restructuring, or sale of assets, personal information may be transferred as part of that transaction, subject to appropriate safeguards.

9) Cross-border processing

We operate from Canada. Some Service Providers may process or store information outside Canada (including in the United States). When information is processed outside Canada, it may be subject to the laws of the jurisdiction where it is stored or processed.

10) Safeguards and security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, and unauthorised access, disclosure, copying, use, or modification.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11) Retention (including account deletion)

We retain personal information only as long as necessary for the purposes described in this Privacy Policy, and as required to meet legal, regulatory, professional, accounting, and security obligations.

Account closure/deletion requests: If you request that we close or delete your account (where accounts exist), we will deactivate access and delete information that is not required to be retained.

Records retained after account deletion: Consistent with our Terms and Conditions, certain records may be retained for at least 10 years from the date of the last interaction related to services, and longer where required by law or applicable professional obligations.

We may also retain limited security logs and audit information to protect the integrity of our systems and prevent misuse.

12) Children under 13

The Website and Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 through the Website. If you are under 13, do not submit personal information through the Website.

If you are a parent or legal guardian and believe a child under 13 has provided personal information to us, contact us and we will take reasonable steps to delete the information.

13) Access, correction, and privacy requests

You may request access to, or correction of, the personal information we hold about you, subject to applicable legal limitations.

To make a request, contact us using the information below. We may need to verify your identity before fulfilling a request.

14) Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date. Your continued use of the Website after changes are posted indicates acceptance of the updated policy.

15) Contact

For privacy questions, requests, or concerns:

Destined for Distinction
Email: welcome@destinedfordistinction.com